TrainYourSeat 21-Day Rider Challenge Funnel

Overview

TrainYourSeat, a biomechanics training brand for equestrians, wanted to deepen audience engagement and create a pathway from free education to premium program enrollment. The goal was to design an interactive 21-day challenge that would attract new riders, build community, and showcase the brand’s expertise.

Objectives

• Turn social followers into active participants through a structured challenge

• Build trust and visibility within the equestrian community

• Create an automated funnel that nurtures participants toward premium offers

Deliverables

• Landing Page Design: High-converting page with clear value proposition and CTA

• Email Automation Setup: 21-day delivery sequence with daily lessons and progress reminders

• Community Engagement System: Encouraged participation through group accountability and guided discussions

• Analytics + Optimization: Conversion tracking and participant engagement metrics

Outcome

• 2,547 visitors to the landing page

• 562 participants completed registration

• 22% conversion rate from visitor to participant

• Increased brand trust and engagement throughout the challenge
  
  

Impact

The challenge became a key part of TrainYourSeat’s customer journey, converting new participants into paying students for their premium biomechanics programs. It not only increased lead quality but also positioned TrainYourSeat as a trusted authority in equestrian training.