About Joann

I’m a night-shift virtual assistant turned systems strategist and mentor, helping solopreneurs, real estate pros, and aspiring VAs step into CEO mode with clarity and confidence.

But my story didn’t start here.

From Call Center to CEO Mode

When the pandemic hit, I was a new mom with no internet at home, a borrowed laptop, and a desperate need to make things work. I was working a night-shift call center job and taking on a freelancing gig on the side.

It wasn’t easy.

I started with no experience, juggling a newborn and sleepless nights. I faced burnout, rejection, and the endless competition of platforms like Upwork and VA agencies. But I kept going, because I wanted more for my family and myself.

Through grit, faith, experiences I gained in working with clients, and endless trial-and-error, I built my VA business from scratch. And over time, I figured out what really makes a business run:

  • Simple systems that save time

  • Strategies that actually scale

  • Confidence to stay in CEO mode

What I Do Today

Now, I use those hard-earned lessons to help:

  • CEOs who need backend systems, funnels, and automation handled for them

  • Aspiring VAs who are ready to launch their business with the right structure and support

Whether I’m building done-for-you systems inside my CEO-Mode Suite, mentoring new VAs through my Power Sessions, or creating digital products, everything I do has one goal: to help you reclaim your time.

Why I Care

I know what it feels like to start with nothing but determination and a dream. That’s why my work is rooted in making things simple, actionable, and sustainable, so you can actually grow your business and still have a life.

Because at the end of the day, business shouldn’t just run; it should support the life you’re building.

✨ If you’re ready to step into CEO mode, you’re in the right place.

Contact me

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!