How Michelle Turned Missed Leads into a 462% Revenue Spike

Michelle is a certified Wilson Dyslexia Practitioner, entrepreneur, and coach. She loves to teach wiggly, struggling readers online and help you tutors transition into building a thriving online tutoring business.

Michelle, fully transitioned into tutoring online due to health issues, and then during the pandemic, she decided to help fellow tutors transition online. Despite a surge in organic lead generation through her social media channels, she faces several operational challenges, including difficulties in structuring programs, missed conversion opportunities due to delayed responses, disorganized emails and schedules, and the manual handling of leads and conversions. Additionally, inconsistent client success rates, onboarding issues, and reliance on a manual payment system further complicate her operations.

Given the large volume of leads Michelle was receiving organically through social media, I stepped in to streamline her processes. I began by organizing her email inbox, labeling any messages that had gone unanswered. Next, I outlined and structured the customer journey, which set the foundation for designing her sales funnel. This included creating an opt-in page, application page, sales page, and setting up email automations. Additionally, I helped structure her client success workflow by creating an onboarding form, drafting welcome emails, setting up portal access, and scheduling weekly class reminders.